Local SEO Sydney service is essential to small businesses that operate on a regional level. National SEO focuses on search engine ranking in searches across the country while local SEO prioritises searches in a specific location. Local SEO relies on marketing your products, brands and services to local customers. Here are some of the most effective ways to make local SEO successful.
You should get your customers to write good reviews
for your business. This will encourage local customers to buy and optimise your
My Business presence. You should ask reviews from people after closing of a
sale. You can also encourage reviews by sending a post-purchase text message or
email asking your customers to write a review. Another way to encourage
customer reviews is by responding to existing reviews professionally thanking
reviews and solving their complaints.
Optimise
for voice search
By now, your SEO agency should understand that
voice search plays a critical role in local SEO. In the coming years, voice
search will grow rapidly. Therefore, in local SEO, it is crucial to optimise
for how people ask questions as they speak into devices. Customers use a lot of
long-tail keywords on voice searches compared with text search. Because of
this, you will also have to adjust the SEO of your content so that it can fit a
more conversational tone of someone talking.
Create
content based on local events and stories
If you want to improve your local SEO Sydney
performance, you should author content that relates to a local issue.
This will grab the attention of your local customers. The best way to do this
is by writing posts around local activities, events and stories. You can also
do this by creating video clips about local charities and setting up webpages
on your website that are location-specific with high-quality content.
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